About
UX researcher with 10+ years translating user behavior into product and business decisions. I work across the full research stack — generative and evaluative methods, behavioral analysis, experimentation, and synthesis — and I've done it at companies like L'Oréal, Estée Lauder, Salesforce, and Verizon, and independently for clients in entertainment, beauty, and construction.
I came to UX research through art — a BA and MFA in Studio Art, with a focus on experimental interfaces and user experience. That background shaped how I think about the work: research is not just data collection, it is the process of building a case compelling enough that the people who need to change course actually do.
The projects I'm most proud of are the ones where the research findings directly changed what got built. A field study in Florida that pivoted a UV sensor from a fixed patch to a user-controlled wearable. A social data pipeline that gave a merch team specific lyrics to print instead of generic gut calls. A three-tier cost model that gave a contractor a way to walk into a client meeting as an advisor instead of a bidder.
The gap between what works in a lab and what works in the world is exactly where UX research lives.
I'm drawn to problems at the edge of what research has been used for before — consumer electronics, entertainment, construction, beauty technology. The methods transfer. The domain is just context. What stays constant is the discipline of letting evidence drive the decision, and communicating findings in a way the audience can act on.
Currently I'm deepening my practice at the intersection of AI tooling and traditional research methods — building pipelines that can do at scale what was previously only possible at small sample sizes, while keeping the qualitative rigor that numbers alone can never replace.
I work across generative and evaluative research, qualitative and quantitative methods, and the synthesis layer that turns findings into decisions. Tools change; the underlying skills are durable.
Research methods
Analysis & data
Strategy & design
Tools & platforms
Independent
2025 — Present
AI Data & Insights Consultant
Built social data pipelines for TikTok, Instagram, and Reddit. Delivered research-backed insights to eCommerce and entertainment clients including Manhead Merch. Developed frameworks for trend detection, segmentation, and audience behavior analysis.
Verizon
2024 — 2026
Senior Experience Strategy
Led conversion-focused UX strategy across web and eCommerce. Drove A/B testing and analytics-based optimization. Applied AI-assisted insights to identify friction points and improve engagement across digital touchpoints.
Estée Lauder
2022 — 2024
Senior Manager of UX
Led UX research and design across chat, booking, BOPIS, and store locator experiences. Increased online booking 50% in six months. Scaled chat to 75% of global brand portfolio. Led global heuristic analysis and research initiatives across eCommerce platforms.
Salesforce
2019 — 2022
Senior UX Architect
Conducted journey mapping and generative research for enterprise product decisions. Delivered UX concepts and prototypes for Fortune 500 clients. Facilitated cross-functional workshops and stakeholder alignment across product, engineering, and design.
Oracle
2015 — 2019
Senior Principal UX Designer
Led UX and content strategy for CX Cloud Innovation Lab. Designed information architecture and product strategy for enterprise platforms. Managed global teams and vendors in Agile environments across multiple regions.
L'Oréal
2013 — 2015
Manager of Technology
Worked in the Connected Beauty Incubator evaluating emerging technologies for beauty applications. Co-developed one of the first real-time facial mapping makeup try-on apps (Makeup Genius). Ran field research that informed what became the My Skin Track UV wearable.
Capgemini
2019
Director of UX
Led UX strategy for commerce and mobile across client engagements. Delivered site and commerce assessments that converted into long-term client retainers.
An arts background isn't a detour from UX research — it's the foundation. Studying how to look, how to make, and how to communicate visually shapes how I see problems and how I present findings. The experimental interfaces concentration at Montclair bridged the creative and the technical in ways that a traditional HCI program wouldn't have.
Master of Fine Arts
Studio Art — Experimental Interfaces and User Experience
Montclair State University
Bachelor of Arts
Studio Art in Design
Thomas Edison State College
Systems and methods for measuring and categorizing colors and spectra of surfaces
WO 2015040110 A1
View patent